Mile Markers
How They Will Build the National Bicycle Greenway

Instead of pushing to get our route marked, we have decided it is best for me to turn the business plan I was writing into a book about the National Bicycle Greenway I foresee. Since Google has figured out a way to use machine learning and artificial intelligence to do some of what I was proposing in our plan, we feel it is best to sit back and watch the Google slow map program unfold (in case you missed it, HERE is that story). What our NBG Scouts had done for us in year’s past, and what I was hoping we could do with anchor city to anchor city chat forums, Google will use government run data bases to harvest all of the data that will result in real time on a 24/7 basis.

This new development brings about many questions that only time can answer. Will motor vehicles crowd cyclists out on the roads that were once lightly traveled? Will touring cyclists find better routes than the ones that have been tried, trued and tested over the years? Will this shift the landscape of the businesses along the way? Etc, etc.

Having watched the burgeoning traffic at our website, bikeroute.com, almost vanish overnight when Google entered the interactive map playing field, we learned a painful lesson. When the elephant in the room, Google, decides to do something, one must observe with more than his or her eyes or ears. In other words, all the ramifications of their decision must be carefully weighed.

Fingers crossed, this could very well save us a step. In a perfect world, it could eliminate a lot of the route research we were needing to do before we committed a network of roads to mile marker signage. It is imperative that we get our route marked. This is so because the revenues from the tastefully designed logo advertising that will appear every 10 miles on them will drive a lot of the money making programs our route will engender. These programs are –

NBG Passports | NBG Flagposts | TransAm Rider Blogs | Camino de Santiago-like pilgrimages | Corporate Sections | Greenway signage | Group use/benefit rides | Cross Country Rides by section | NBG Travel Courts, etc.

With mile markers in place, the revenue streams we can expect will result from;

NBG mile marker logos & renewals | Google Ads all NBG pages including Display Ad pages | Display Ads on Maps, Biking Report Cards, BikeRoute.com rider blog, Mtn Mover Podcasts, NBG Anchor Cities. Biking Report Cards, etc. | Flagpost Map listings | Greenway route signage | BikeRoute.com certificates like Camino de Santiago compostelas riders can use to TransAm spaced over several years | NBG Passport | Corporate sections

It will be these programs and the money they will engender that I will flesh out in book form…..